Frequently Asked Questions


Questions You Want To Know

Here we provide answers for some FAQs (frequently asked questions). This FAQs are related to digital marketing services and techniques involved in it.

What does SEO stand for?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Which is better, SEO or PPC?

Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

Where do I start my SEO strategy?

SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

How do I conduct keyword research?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

  • Type your website URL into Keyword Explorer
  • Select the country (based on your audience)
  • Click the Analyze button
  • You will see top Ranking Keywords
  • Click Ranking Keywords on the left panel to view more keywords
  • Use the radio buttons to toggle between the options to display monthly search volume as a single number or a range
  • Add competitors to see how you stack up against other sites in your industry

Which SEO techniques are popular?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.


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